Marketing Ireland

Branding

Creating & Building Brands

Only Branding

Thousands of new brands are launched every week - but how many of them will be around 10 years from now?

Not many. In fact, our research indicates that 95 out of 100 brands will not see their 10th birthday.

What a depressing statistic but if you look at the lifecycle of a brand it's hardly surprising.

Brands are developed with much enthusiasm. They are launched with much excitement but along the way they are assailed by all sorts of destructive forces ranging from apathy to everyday business problems - lack of investment, too much competition and shrinking markets.

That's why we believe that a branding agency should not just focus on creating brands but on creating AND sustaining brands.

We have helped create and nurture some of the planet's greatest brands. We work in partnership with our clients to create brands that will make an immediate impact and we continue working with our clients to ensure these brands stand the test of time.

If you would like to find out more about how we create and develop brands, please take a look at our specialist website Only Branding or contact Elspeth Brown on 1-800 937 374 .