Marketing Ireland


Threat of redundancy should be seen as an opportunity to go it alone and be a success

by Neil McDonald on 25. April 2012

It was disappointing to read today that the Bank of Ireland is to cut more jobs
before the year is out.

According to reports the bank still has another 400 cuts to go on a
750-strong redundancy programme announced in 2009.

The announcement by the Bank of Ireland brings a further blow to the sector
that is already bracing itself for over 2,500 imminent job losses at AIB and
about 650 cuts at Ulster Bank.

Those employed in the banking sector will rightly fear for their long-term
job security.

However many should view the uncertainty and threat of redundancy as an
opportunity to go it alone and be a success.

The key to launching any business to the market place is an effective PR
and marketing strategy.

A focused campaign which utilises both print and digital media will allow
you to position your business to target customers across a range of sectors.

Surging confidence in the Irish SME sector

by Lisa McCafferty on 02. April 2012

It was refreshing to read the recent ISME report which noted surging confidence levels in the Irish SME sector.

According to the ISME's business trends survey, for the first quarter of 2012, Irish manufacturing has bucked
the European trend in the month of March and recorded a solid increase in new
orders for the first time in five months.

Despite the sharp decline in late 2011, it seems that confidence amongst small and medium sized
firms has recovered with redundancies at their lowest in years.

Rising workloads has given companies the added buoyancy to increase their staffing levels, with the
first slight rise in employment the first recorded this year so far.

The key indicators showing a positive trend, the results of this quarter's survey should be enough to keep Irish companies optimistic about achieving growth going forward.

I expect this return in confidence to bring significant new business opportunities across the SME sector.

However it remains a very competitive business environment and it is vital that companies strive to raise their visibility to decision makers within their specific target markets.

A fully integrated PR and marketing campaign is an effective way of meeting this objective, and can prove to be the difference in realising business growth opportunities across a wide range of defined sectors including aerospace & defence, energy & environment, property & construction and tech & telco sectors.


Pharmaceutical giants invest cash back in to Cork

by Lisa McCafferty on 29. February 2012

Eli Lilly and Company plough over €300m back in to Kinsale facility

It was positive to read that pharmaceutical business Eli Lilly and Company
will invest €330m in its facility in Kinsale, Co Cork.

This is great news for the region which will enjoy economic spin-offs in
the construction sector during the three-year build phase.

It is also expected the state-of-the-art plant will employ up to 200
graduates, once fully operational by 2016.

The investment by Eli Lilly is a huge boost to the Irish economy, and I
agree with Enterprise Minister Richard Bruton that it is the kind of
project the country needs as we push forward with our economic recovery.

With this economic recovery, comes increased opportunity across a range of
defined sectors including aerospace and defence, energy and environment,
property and construction as well as technology and manufacturing.

We find ourselves operating in a highly competitive market place, and there
are very small margins in converting new business wins.

So it's vital that you differentiate yourself from your competitors and
position your business to key decision makers in your target markets.

An effective PR and marketing strategy will support you in meeting this
objective and help you realise your business growth objectives.

Test Post

by on 10. August 2011

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Another Test

by on 09. February 2011

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